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Bri-Tech Powers the Vision Behind Box Pickleball

  • Writer: Brian McAuliff
    Brian McAuliff
  • May 16
  • 2 min read

Updated: Jul 8



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At Bri-Tech, we take pride in transforming ambitious visions into immersive realities—and Box Pickleball in Riverhead, NY, is a prime example. This 30,000 sq. ft. facility, housed in a repurposed Kmart, redefines what a sports and social venue can be. We were honored to be brought in early to help shape the concept and deliver a full suite of integrated technology solutions.

A New Standard for Sports Entertainment

Box Pickleball is more than just a place to play—it’s a dynamic destination blending competition, community, and entertainment. Our team designed and installed a comprehensive range of systems, including:

  • Dynamic Lighting Control – Court lighting tailored to each match for a responsive, engaging atmosphere

  • Immersive Audio-Visual Systems – High-fidelity sound and projection to elevate gameplay and social events

  • Digital Signage – Flexible displays for live updates, event info, and sponsor content

  • Advanced Security Systems – Fully integrated surveillance and access control for a safe, seamless experience

These technologies work in concert to support a space where guests can enjoy not just pickleball, but live music, dining, and vibrant community events—all under one roof.


CMO and Creative Director Lula Lukas beside a vibrant Inspirence 40ft digital billboard showcasing innovative marketing.
CMO and Creative Director Lula Lukas beside a vibrant Inspirence 40ft digital billboard showcasing innovative marketing.

Creating an Additional Revenue Stream

Bri-Tech didn’t stop at just tech infrastructure. We also helped develop a sponsorship and advertising program tied to the venue’s eye-catching 40-foot Inspirence digital billboard. This initiative creates an alternative revenue stream by offering premium marketing opportunities to local businesses and national brands. Sponsors benefit from high-visibility digital real estate and tailored campaigns, while Box Pickleball adds a valuable marketing channel to its business model.

A Shared Vision with Box Pickleball

Our collaboration with founder Peter Bachmore and the Box Pickleball team was built on innovation and mutual respect. Their goal was clear: create a place that offers more than just pickleball—a destination for people to gather, connect, and enjoy a full lifestyle experience. That’s a vision we were proud to help realize.

See It In Action

Box Pickleball is now open and welcoming players of all levels. Whether you're stopping in for a competitive match, casual play, or a night out, you'll experience how smart technology design can transform a space.

🎥 Or explore more behind the scenes with our interview with founder Peter Bachmore:👉 Watch the Video


At Bri-Tech, we don’t just integrate systems—we help our clients build legacies.

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